people use WhatsApp every month, according to Meta
Source: Meta, via TechCrunch, 2025WhatsApp marketing servicesLand in the one inbox everyone opens.
WhatsApp is where your customers already talk. We set up the Business API, build automated flows and run campaigns that read like a message, not a blast.
WhatsApp
The short version
A WhatsApp message lands next to friends and family. Get it right and it's your best channel. Get it wrong and you're blocked in one tap.
What is WhatsApp marketing?
WhatsApp marketing is using the WhatsApp Business platform to reach customers who have opted in, with broadcasts, catalogues, order updates, reminders and automated replies. It also includes click-to-WhatsApp ads, which open a chat straight from an Instagram or Facebook ad.
Related reading: WhatsApp marketing costs in India: the maths before you hit send · Marketplace or your own website: where should you sell?
monthly active users on the WhatsApp Business app
Source: Meta, via TechCrunch, 2023Billions of people open WhatsApp every day. A brand message there has to earn its place.
What most brands get wrong
Three myths, corrected.
Our playbook
How we actually do it.
01 / 06
Business API setup
Verified business profile, approved message templates and a number that's ready to scale.
02 / 06
Opt-in & segmentation
Permission collected properly, and audiences split by interest and behaviour.
03 / 06
Campaigns & broadcasts
Launches, offers and restocks, timed well and written like a person.
04 / 06
Automated flows
Welcome messages, abandoned-cart nudges, order updates and reorder reminders that run on their own.
05 / 06
Click-to-WhatsApp ads
Meta ads that open a chat instead of a landing page.
06 / 06
Catalogue & chat commerce
Products browsed and enquiries handled inside the chat.
How we do it
Four steps, no mystery.
- 1
Set up
WhatsApp Business set up properly, with approved templates.
- 2
Segment
Your contacts grouped so people only get what is relevant to them.
- 3
Send
Campaigns timed around launches, offers and reminders.
- 4
Converse
Replies handled, so interest turns into orders.
What we track
Where we work
Good questions
Questions about WhatsApp marketing, answered.
Will this spam our customers?
No. We only message people who have opted in, keep the frequency sensible and make it easy to opt out.
What can we send?
Offers, launches, order updates, reminders and catalogues. We plan a calendar with you so every message has a reason.
Can it connect to ads?
Yes. Click-to-WhatsApp ads on Meta send people straight into a chat with you.
Do we need the WhatsApp Business API?
For automation, broadcasts to large lists and several team members on one number, yes. A small business answering chats by hand can start with the free Business app.
How do customers opt in?
Through a tick-box at checkout, a click-to-WhatsApp ad, a QR code or by messaging you first. We only message people who have agreed.
How much do WhatsApp messages cost?
Meta charges per marketing message, and replies inside a customer conversation are free. We plan campaigns around a break-even figure before sending.
See WhatsApp marketing at work in your industry
Your move
Free website audit. Zero awkward sales calls.
Drop your URL and we'll tell you what's holding your site back and what we'd fix first. No jargon, no strings.
- Call us+91 73792 71419
- Slide into our DMs@alphabeta_solution