lower click-through rate for the top-ranking page when a Google AI Overview appears
Source: Ahrefs, 2026Generative engine optimization (GEO) agencyBe the brand AI recommends.
ChatGPT, Gemini and Perplexity don't show ten blue links. They name a few brands and move on. GEO is the work of being one of them.
GEO
The short version
Search is changing shape. When someone asks an AI what to buy, there is no page two. Either your brand is in the answer or it isn't.
What is generative engine optimization?
Generative engine optimization (GEO) is the practice of making a brand easy for AI tools such as ChatGPT, Gemini, Perplexity and Google's AI Overviews to find, trust and cite. Instead of chasing a blue link, the aim is to be named in the answer the AI writes.
Related reading: Who does ChatGPT quote? A monthly check to get your brand named in AI answers · Google's May 2026 core update: how to audit your pages and plan a recovery · AI Overviews are taking the click. How to be the answer they quote
When an AI answer appears, fewer people click through. Being named in the answer is the new first position.
What most brands get wrong
Three myths, corrected.
Our playbook
How we actually do it.
01 / 06
AI visibility audit
We run your category's key prompts through the major AI engines and record who gets named, who gets cited and what they say about you.
02 / 06
Entity clarity
Consistent facts about your brand across your site, schema, profiles and listings, so models know exactly who you are and what you sell.
03 / 06
Quotable content
Direct statements, original data, clear comparisons and FAQs. Models cite content that is specific and easy to lift.
04 / 06
Earned mentions
Reviews, listicles, forums and publications that AI engines draw on. If the sources they trust mention you, so will they.
05 / 06
Technical access
Making sure AI crawlers can reach and read your pages, with clean structure and schema.
06 / 06
Prompt tracking
A fixed set of prompts re-run on a schedule, so you can watch your share of AI answers move.
How we do it
Four steps, no mystery.
- 1
Check
We ask the major AI engines about your category and note where you appear.
- 2
Shape
We rewrite and structure key pages so machines can understand and quote them.
- 3
Spread
We build consistent brand facts and mentions across the web.
- 4
Track
We re-test regularly and report how your visibility is changing.
What we track
Where we work
Good questions
Questions about GEO, answered.
How is GEO different from SEO?
SEO gets your page ranked in a list of links. GEO is about getting your brand named or cited inside an AI-written answer. They overlap, and good SEO helps, but GEO adds its own work.
Can you guarantee we will be recommended?
No. Nobody controls what an AI model says. We improve the signals these engines rely on and track the change honestly.
Do we still need SEO?
Yes. AI engines draw heavily on well-ranked, well-structured content, so the two work best together.
Which AI tools do you track?
ChatGPT, Gemini, Perplexity, Claude and Google's AI Overviews and AI Mode. Each uses different sources, so we check them separately.
How do you measure GEO?
We run a fixed set of customer questions in each tool every month and record whether your brand is named, how it is described and who is named instead.
How long before a brand starts appearing in AI answers?
Fixing inconsistent facts can show within weeks. Earning mentions on the sites AI tools trust takes months, much like building authority in search.
See GEO at work in your industry
Your move
Free website audit. Zero awkward sales calls.
Drop your URL and we'll tell you what's holding your site back and what we'd fix first. No jargon, no strings.
- Call us+91 73792 71419
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