active social media user identities worldwide, about 64% of the global population
Source: DataReportal, 2025Social media marketing agency in MumbaiStop the scroll. Start the conversation.
We run social like a channel that has to earn its keep: a clear strategy, content built for each platform's algorithm and a community that talks back.
Social
The short version
Social isn't a megaphone. It's a conversation, and it's happening with or without you. We make sure you're in it, saying something worth hearing.
What is social media marketing?
Social media marketing is using platforms such as Instagram, Facebook, YouTube and Pinterest to build an audience for a brand and turn attention into enquiries and sales. It includes strategy, content, community management and reporting on what worked.
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of adult social media users go to social platforms to learn more about brands
Source: DataReportal, 2025Half of social users look brands up there before buying. Your feed is doing sales work whether you planned it or not.
What most brands get wrong
Three myths, corrected.
Our playbook
How we actually do it.
01 / 06
Platform strategy
Where your audience actually is, what each platform rewards and the job it does, from discovery on Instagram to credibility on LinkedIn.
02 / 06
Content pillars & calendar
Three to five themes your brand owns, planned a month ahead and loose enough to jump on a trend.
03 / 06
Short-form video first
Reels and Shorts built around a hook in the first two seconds, because that's where reach comes from now.
04 / 06
Community management
Comments and DMs answered in your brand voice. The algorithm notices conversations, and so do customers.
05 / 06
Social listening
Mentions, competitors and trends tracked, so we can react while it still matters.
06 / 06
Monthly analysis
Reach, saves, shares and profile actions, with a clear read on what to do more of.
How we do it
Four steps, no mystery.
- 1
Audit
We look at what your channels are doing now and what your competitors are getting right.
- 2
Plan
Goals, platforms, content pillars and a calendar you sign off on.
- 3
Create & post
Our writers and designers make it; our managers publish it and talk to your community.
- 4
Review
Monthly numbers, what worked, what flopped and what we change next.
What we track
Where we work
Why bother
What good social does for you.
Good questions
Questions about social media, answered.
Which platforms should we be on?
The ones your customers actually use. We start with an audit and usually recommend doing two or three well rather than five badly.
How often will you post?
It depends on the platform and your goals. We agree a calendar up front, so you always know what is going out and when.
Do you reply to comments and DMs?
Yes. Community management is part of the job, and we agree a tone of voice and escalation rules with you first.
Do you create the content or do we?
We do: ideas, scripts, shoots, design and captions. You approve a monthly calendar, and we adjust it as results come in.
How do you measure social media?
By reach, watch time, sends, saves, profile visits and the enquiries or sales that follow. Follower count is the last number we look at.
Can you take over an account that already exists?
Yes. We start with an audit of what has worked, keep what the audience responds to and rebuild the plan around it.
See social media at work in your industry
Your move
Free website audit. Zero awkward sales calls.
Drop your URL and we'll tell you what's holding your site back and what we'd fix first. No jargon, no strings.
- Call us+91 73792 71419
- Slide into our DMs@alphabeta_solution