Digital marketing blogNotes from the growth desk.
Plain-English takes on search, social, apps and selling online.
GEOWho does ChatGPT quote? A monthly check to get your brand named in AI answers
The big citation studies seem to contradict each other. Read together, they show which sources matter for which questions. Here is the map, plus a monthly AI visibility check you can run yourself.
October 2026 · 7 min read
WhatsAppWhatsApp marketing costs in India: the maths before you hit send
Every WhatsApp broadcast now has a price per message. Here is how to work out whether a campaign will pay for itself, with the formula, a worked example and five campaigns that usually do.
October 2026 · 7 min read
ContentRaw beats polished: hooks, scripts and a one-day shot list for Reels
Reels run to three minutes, Instagram has its own editing app and the glossy look has stopped working. Here are ten hook formulas, a filled-in script and a batch-shoot plan you can use this month.
October 2026 · 8 min read
EcommerceQuick commerce for brands in India: the maths, the listing and the weekly tracker
Blinkit, Instamart and Zepto now have Flipkart Minutes and Amazon Now beside them. Here is how to check whether a product makes money on quick commerce, how to list it, and what to track every week.
October 2026 · 8 min read
DesignLiquid Glass vs Material 3 Expressive: does your app need a refresh or a redesign?
Apple and Google have both changed how apps look and move. A side-by-side comparison, a refresh-or-redesign table, the accessibility settings to test and a worksheet to audit your own app.
October 2026 · 8 min read
SocialSends beat likes: how to plan and measure Instagram for the signals that count
Instagram's head has named the three signals that matter most. Here is what each one measures, how to calculate sends per reach, a test for every idea and a monthly report that fits on one page.
October 2026 · 7 min read
AppsGoogle Play's API 36 deadline: what app owners need to do before 1 November
Google Play now requires new apps and updates to target Android 16. Here is what happens to your app at each target level, the questions to ask your developer and a calendar so it never becomes a panic again.
October 2026 · 8 min read
SearchGoogle's May 2026 core update: how to audit your pages and plan a recovery
Google gave no reasons for its May 2026 core update. Here is how to confirm whether it hit you, a 20-point page audit, a keep/improve/merge/remove table and a worked example.
October 2026 · 7 min read
AppsCustom product pages in App Store search: a worked ASO playbook
Apple now lets each custom product page carry its own keywords and show up in search. Here is a filled-in plan for a made-up app, what every page element is for, and how to read the numbers.
October 2026 · 7 min read
AdsMeta's Andromeda and Google's AI Max: the creative is the targeting now
Both ad platforms now decide who sees your ad by reading the ad. Here is a creative matrix, a lean account structure, a testing budget rule with worked numbers and a tracking checklist.
October 2026 · 7 min read
Influencers#Ad or it didn't happen: India's influencer disclosure rules, format by format
In India, a hidden paid partnership is the brand's problem as much as the creator's. Here is where the label goes on a Reel, Story, post, YouTube video and live, with a contract clause and a pre-publish checklist.
October 2026 · 8 min read
PhotographyAmazon wants AI-generated models tagged: what to shoot for real and where AI is safe
Amazon now expects sellers to tag images that show AI-generated people. Here is what the rule covers, an image-by-image guide to real versus AI, a shot list for one product and the photo mistakes that cause returns.
October 2026 · 7 min read
AEOAI Overviews are taking the click. How to be the answer they quote
When an AI summary appears, about half as many people click a result. Here is how to rewrite a page so the summary quotes you, with a before-and-after example and what to measure instead of clicks.
October 2026 · 7 min read
WebsitesYour next customer may be an AI agent: a scorecard to get your store ready
AI assistants now compare products and, in some countries, complete the purchase. They cannot admire your homepage. They read your product data. Here is a scorecard to see how yours reads.
October 2026 · 8 min read
EcommerceMarketplace or your own website: where should you sell?
Amazon and Flipkart bring the crowd. Your own store brings the customer. Most brands need both.
October 2026 · 3 min read
AppsFive things to fix on your app store page first
Before you spend on installs, make sure the page people land on is doing its job.
October 2026 · 3 min read
SearchSEO, GEO and AEO: what's the difference?
Three acronyms, one goal: being found. Here's what each one does and why you probably need all three.
October 2026 · 3 min readYour move
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